If you are a marketing executive or an entrepreneur, then you probably have heard of Neuromarketing. If not, then you should! Here is a funny, yet great video from the neuromarketing company, NeuroFocus, marks the debut of what their CEO Dr. A. K. Pradeep describes as a new, hybrid format. "We call it 'Brain-Hop', because it's a marriage of hip-hop and neuroscience," he said. "We wanted to create something that makes the science behind what we do fun and accessible, and also informative at the same time. We hoped it would be well-received. We're not music and video producers, but we have a long list of best practices, based on our research, for what attracts the brain."
During the famous South By Southwest (SXSW) Music, Film, & Interactive Festival in Austin, Texas, the tweets flew fast and furious when "Listen To Your Brain" began playing on the big screen (See the video below). The Hollywood Reporter Andrew Wallenstein was in the audience at the SXSW session where Dr. Pradeep appeared on a panel discussing neuromarketing. He wrote that the video was "probably funnier than any film you could see at SXSW." Since the Festival is a showcase for some of the film industry's upcoming productions, the praise sent the positive word-of-mouth about "Listen To Your Brain" into even higher gear.
What is Neuromarketing?
The human brain reacts to stimuli in milliseconds. Neuroscience provides a deep, clear view into the real-world, real-time reactions of consumers at the most elemental level: their brainwaves. NeuroFocus captures these reactions thousands of times every second and use the findings to help improve the effectiveness of every aspect of their clients' marketing and communications campaigns.
This video is a good example of Neuromarketing, as the applause and whistles of approval at the end of the screening and the ensuing barrage of tweets from the rest of the audience have spurred the video's online popularity. "This is the kind of excitement that you hope to get," said Dr. Pradeep, who appears briefly in the video. "The converging of music, information, entertainment, and social connections is the next big 'aha!'. This video represents what we are finding in our NeuroLabs every day."
Produced in-house by NeuroFocus, the video is scheduled to be shown at the Advertising Research Foundation's annual conference in New York next week, plus at a number of other major events in the U.S. and abroad, and is also being screened for NeuroFocus' clients internationally.
