If you are a marketing executive or an entrepreneur, then you probably have heard of Neuromarketing. If not, then you should! Here is a funny, yet great video from the neuromarketing company, NeuroFocus, marks the debut of what their CEO Dr. A. K. Pradeep describes as a new, hybrid format. "We call it 'Brain-Hop', because it's a marriage of hip-hop and neuroscience," he said. "We wanted to create something that makes the science behind what we do fun and accessible, and also informative at the same time. We hoped it would be well-received. We're not music and video producers, but we have a long list of best practices, based on our research, for what attracts the brain."

Learn 10 secrets Fathom SEO uses when running a Paid Search campaign. From refining keyword lists and A/B testing to tracking software and landing page creation, Fathom SEO shows you PPC Best Practices.

Salesforce.com Home Page

Salesforce.com , the enterprise cloud computing company, today announced it has been named to Fast Company's list of the top 10 Most Innovative Web Companies, and is ranked sixth along with other Web leading names including Digg, Facebook, Google and Twitter.

As Fast Company reports, salesforce.com is recognized for: "Part sales management tool, part developer platform, and part mashup of public and private customer-insight data, salesforce.com is the undisputed leader in helping sales hordes track prospects and win business. New in 2009: Service Cloud, a customer-service software system that also analyzes comments and complaints on Twitter or Facebook; a collaboration with Cisco that offers an online-call-center capability; and Chatter, an internal Twitter-like feed service that will let sales forces interact, securely and in real time. Last November, the company announced third-quarter revenue of $331 million, up 20% year over year."

Despite the social media hype, the Google razzmatazz, and the Web 2.0 bonanza, a large proportion of marketers are still struggling to accept that times have changed. I spend much of my time reading and observing discussions from various online marketing groups, and I see a clear dividing line between the traditional and the more web-savvy marketers. It's like watching footballers from the 1960's Premier League playing against the 2010 line up of Manchester United.

I started my online publishing career in 2002 and, at the time, print media were the dominant force in publishing. And, indeed, advertisers where lining up behind most of these print publications rushing to include their display ads in the upcoming issues. Yes, print advertising has worked very well for centuries. But I always believed that something was missing, which was the key aspect of any marketing campaign, and that is customer engagement. How can you engage with a piece of paper?

Congratulations, you deserve a pat on the back. If you’ve realised that it’s worth going the extra mile with your businesses’ brand identity and marketing, then you’re one step closer to a stronger business. In this article, we’ll look at working out what it is you need, and how to achieve it. This guide applies to any work with designers, not just logo design.

Ask yourself what your problems are, not what your solution is

Designers provide a service, but in many ways, they are problem solvers within their field, just like you are within yours. Offer an expert your problem, and if they know how to, they’ll to solve it. Offer an expert your solution without making them aware of the problem, and they’ll either not solve it at all, or create more problems for you.

You know that saying, “don’t judge a book by it’s cover”? Unfortunately, people do. You never get a second chance to make a first impression. People judge others on their appearance first, and instinctively, someone’s face is the first thing you judge. You’re probably just as guilty of it as I am.

How about an analogy? If your business is a person, your logo is its face, and your brand identity is its clothing. People will judge you on it, and make their choices based upon it. Large businesses lose big if they make bad branding choices; Just look at the 2012 London Olympics, the Tropicana rebrand, or in the 90’s, “New” Coke.

Really, really important

Logo design is a specialised field of design. Successful logos should simultaneously communicate multiple business values, inform the consumer of the appropriate business sector, and should influence the target audience’s opinion. They should work as well in monochrome as they do in colour, and they should work as well on a business card or email footer as they do on a billboard. That’s a big ask. Get it wrong, and you can communicate all the wrong things. Get it right, get the consumer on your side, and the battle is all but won.

NASA's Homepage at www.nasa.gov

NASA have announced that they are supporting the White House's Open Government Directive with a number of Internet-based programs designed to make the agency more accessible and create a dialog with the American people about their space programs and new technological developments. NASA is one of the six departments and agencies that are working to spur innovation by making it easier for high-tech companies to identify collaborative and entrepreneurial opportunities. This is a great example of how larger organizations, including government agencies around the world, can take full advantage of online media and social media tools to connect closely with their audience.

NASA have made extensive efforts to use the Internet and social media tools to engage the public on their activities. NASA's official website does offer information on all of the agency's missions, research and discoveries. In January 2009, the agency capitalized on its growing social media efforts by rolling out a new Connect and Collaborate with NASA web page, which provides the public with quick connections to the agency's pages on Twitter, Facebook, UStream, YouTube, Flickr and MySpace, as well as NASA podcasts and vodcasts on iTunes. The page also provides links to agency chats, Tweetup events, RSS feeds and the agency's official blog.

Publishing firms need to accept that more and more marketers are shifting their advertising and marketing budgets away from print publications, newspapers and magazines, and more towards alternative media. I find it astonishing that some of the key figures in the publishing industry refuse to accept that digital and free media are the future of publishing. A good example of this is Rupert Murdoch's recent attempt to block Google from indexing news stories, to encourage readers to pay for online subscriptions. I really cannot understand some publishers' belief that online users would ever opt-in for paid content in  todays' world of "free information to all," which is what the Internet is all about.

According to a new survey from BtoB magazine, 40% of the b-to-b marketers surveyed in late October/early November this year said they plan to increase marketing spending in 2010, with only 13% saying they expect to cut it. Though, only 20% plan to grow print advertising budgets in 2010, while 32% said they will reduce them. Unsurprisingly, more than 70%  said they will increase digital spending, with particular focus on, in order of importance: Web development, e-mail, social media, search and webcasts.

Santa is Real Home Page (www.santaisreal.com)

Today, Thursday November 26th at 14:00 EST, Santa announces that he has a gift to share with the world. The first message from Santa Talks to the World was launched online at www.SantaIsReal.com and www.youtube.com/KRSMedia.

But to be a truly "web 2.0" guru, Santa also started to tweet almost hourly, and can be followed by children and adults alike on twitter.com/SantaTalks. He will post a new message on his Web site and YouTube channel each week through December 26th.

"I've decided it is time to share some important truths with the world. The first is that Santa is real. The rest, well one secret at a time," said Santa. "But, I have a lot to say."

The video was produced by KRS Media Group to promote a 21st century Santa globally by connecting the celebrated and commercial Santa Claus of the United States to the centuries-old European gift-giver legends. The Santa Is Real initiative will globally perpetuate the message to children and adults that Santa is real and that all the children on the earth are our family. Check out the YouTube video below:

Mobile advertising is a fast growing and an evolving industry, which seems to attract more marketers than ever before. This is according to a new survey produced by Millennial Media, the US-based mobile advertising network, and DM2PRO.com, a knowledge base for digital media and marketing professionals. Both companies collaborated to explore the attitudes and spending plans of leading agencies and brands towards mobile advertising.

 Small and mid-size advertising agencies are scaling back as a result of the current recession, while still under tremendous pressure to meet client demands for the latest digital platforms. According to the 2009 Digital Marketing Outlook Survey, the economic crisis will accelerate the shift of focus and importance from traditional media to digital media.

deSciner Business Network, an independent international business-to-business communication centre for scientific communities announced the official release of deScinerNET Publishers Network, their international advertising network for science and technology publishers and advertisers.