Ten Innovative Ways to Use Twitter for Business
Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter allows them to expand their brand and thus generate new opportunities.
Download this free guide to learn how your business can convert conversations into actions, attract new followers, share information for potential customers and gain recognition. With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.
'Listen To Your Brain,' The Neuromarketing Approach
If you are a marketing executive or an entrepreneur, then you probably have heard of Neuromarketing. If not, then you should! Here is a funny, yet great video from the neuromarketing company, NeuroFocus, marks the debut of what their CEO Dr. A. K. Pradeep describes as a new, hybrid format. "We call it 'Brain-Hop', because it's a marriage of hip-hop and neuroscience," he said. "We wanted to create something that makes the science behind what we do fun and accessible, and also informative at the same time. We hoped it would be well-received. We're not music and video producers, but we have a long list of best practices, based on our research, for what attracts the brain."
Special Envoy for Malaria Inspires Online Audiences with Its New Social Media Envoy Group
United Nations, New York. Photo by Mark Garten.
The United Nations Special Envoy for Malaria, Ray Chambers, announced today the formation of a Social Media Envoy group chartered with inspiring and activating social media audiences throughout the year in support of malaria control. The Social Media Envoys are dedicated to utilizing their social profile to keep online and offline media audiences focused on the movement, milestones and resources required to achieve the Secretary-General's goal of providing all endemic African countries with malaria control interventions by the end of 2010.
Paid Search Best Practices
Learn 10 secrets Fathom SEO uses when running a Paid Search campaign. From refining keyword lists and A/B testing to tracking software and landing page creation, Fathom SEO shows you PPC Best Practices.
The Next-Generation, Lightning Fast Internet Technology Unveiled by Cisco
Cisco CRS-3 Carrier Routing System
Cisco today announced the Cisco CRS-3 Carrier Routing System (CRS), a major advancement in Internet networking designed to serve as the foundation of the next-generation Internet and set the pace for the astonishing growth of video transmission, mobile devices and new online servicesfor the coming decades.
With over 12 times the traffic capacity of the nearest competing system, the company says that Cisco CRS-3 is designed to transform the broadband communication and entertainment industry by accelerating the delivery of compelling new experiences for consumers, new revenue opportunities for service providers, and new ways to collaborate in the workplace.
IT Administrators Say Macs Have Lower Management Costs Than PCs
According to a survey conducted by the Enterprise Desktop Alliance, 260 IT administrators from large organizations with both Macs and PCs said that Macs are less expensive than PCs to manage. In some categories such as troubleshooting, user training and help desk calls, three times as many administrators said that Macs cost less to manage.
The full survey enquired about buying plans, IT management and administration issues, and the cost of managing the systems. Related to the cost of managing Macs, the survey asked the respondents to estimate the relative cost of a number of factors including: software license fees, time troubleshooting, user training, help desk calls, system configuration, and supporting infrastructure (servers, network, and printers).
Salesforce.com Named One of the Top 10 Most Innovative Web Companies
Salesforce.com Home Page
Salesforce.com , the enterprise cloud computing company, today announced it has been named to Fast Company's list of the top 10 Most Innovative Web Companies, and is ranked sixth along with other Web leading names including Digg, Facebook, Google and Twitter.
As Fast Company reports, salesforce.com is recognized for: "Part sales management tool, part developer platform, and part mashup of public and private customer-insight data, salesforce.com is the undisputed leader in helping sales hordes track prospects and win business. New in 2009: Service Cloud, a customer-service software system that also analyzes comments and complaints on Twitter or Facebook; a collaboration with Cisco that offers an online-call-center capability; and Chatter, an internal Twitter-like feed service that will let sales forces interact, securely and in real time. Last November, the company announced third-quarter revenue of $331 million, up 20% year over year."
Going Green With Content Management
Learn how moving towards Electronic Content Management can improve employee productivity, reduce paper, printing, and storage costs, increase security and integrate all of your business processes. In a time when SMB organizations are focused on increasing their bottom lines, many are beginning to look for ways to cut costs and streamline operations. Research shows that more organizations are concerned with their environmental impact.
When an organization decides to go paperless, they are doing more than reducing their carbon footprint. These expansive efforts offer a tremendous opportunity to reduce basic costs and give a company a competitive edge. This new White Paper will reveal:- How to reduce paper, printing and storage costs
- What are the "3Rs" of "going green" and which "R" has the greatest ROI
- How to improve document search and discovery capabilities
- How to increase the security of your business documents
Download this White Paper and start to "go green" right now!
New School Marketing vs Old School
Despite the social media hype, the Google razzmatazz, and the Web 2.0 bonanza, a large proportion of marketers are still struggling to accept that times have changed. I spend much of my time reading and observing discussions from various online marketing groups, and I see a clear dividing line between the traditional and the more web-savvy marketers. It's like watching footballers from the 1960's Premier League playing against the 2010 line up of Manchester United.
I started my online publishing career in 2002 and, at the time, print media were the dominant force in publishing. And, indeed, advertisers where lining up behind most of these print publications rushing to include their display ads in the upcoming issues. Yes, print advertising has worked very well for centuries. But I always believed that something was missing, which was the key aspect of any marketing campaign, and that is customer engagement. How can you engage with a piece of paper?
Hootsuite Reaches Android with Four New Releases
Hootsuite have announced today the release of their new mobile edition of their popular, web-based social media management client, which is now available for Google Android devices, as well as Apple iPhone.
After the successful release of their first iPhone edition last year, the new Hootsuite mobile app comes with the following features: